萬人迷碧咸時尚品味:眾人穿著全新 H&M Modern Essentials 系列!

 

時尚指標David Beckham為 H&M Modern Essentials selected by David Beckham 2016 年春季系列拍攝廣告特輯。廣告取景於葡萄牙里斯本的街頭,片中碧咸發現人人都想穿出他的風格。廣告將於 2  18 日將於全球各大電視頻道、戲院及 hm.com亮相。 

今季廣告再次由碧咸與著名導演 Fredrik Bond 合力攝製,兩人上一個合製的廣告邀請了 Kevin Hart 裝扮成碧咸。今次的廣告則描述碧咸步出酒店,發現所有人 —— 無論是滑板小子、嬰兒,抑或老婆婆 —— 城內所有人的裝束都跟他一模一樣。平面廣告則由 Mario Sorrenti 拍攝。 

新廣告塑造出碧咸作為時尚領袖的形象,彰顯他深受全球數以百萬計男士追崇的時尚風格。碧咸的時裝風格糅合經典男裝和前衛元素。碧咸在片中所穿的均是他從 Modern Essentials 系列挑選的服飾,每一款都展現他的經典時尚美學。

碧咸表示:「每次拍攝 H&M 的廣告,我總是樂在其中。他們非常了解我的風格和幽默感。除了享受無窮的樂趣之外,我很高興能夠穿上Modern Essentials 系列的時尚服飾。」

新廣告內的服裝均來自最新的 Modern Essentials selected by David Beckham  系列。每一季,碧咸都會從 H&M Modern Essentials 系列中選出他的心水服飾,當中多款必備時尚設計及充滿現代感的經典服飾都是男士今季必備款式。新系列將分別於 2  18 日及 3  10 日在所有出售男裝的 H&M 門店及網上發售。

梁衍奇 Inky Leong

梁衍奇先生從2014年開創Inky Store 時尚精品店、I.N.K本地原創服裝設計品牌、達星國際項目有限公司、墨泉時尚文化有限公司;經營多個門市及公司營運團隊,從事美容、服飾、餐飲、原創品牌、珍稀奢侈品,項目投資策劃;積極投入時尚產業。澳門首位多次受邀出席國際多個名牌時裝週,擔任各大品牌的客席造型師及區域媒體時尚領導。2017年受委任「澳門時尚文化協會」副會長,為澳門時尚文化產業大力推行,積極參與社會公益慈善活動,培養社會對時尚的教育,引領著澳門時尚的影響力,以及全球時尚文化交流。

 Inky Leong, Founder and Executive Director. Since 2014, Inky has founded "Inky Store", the fashion boutique, "I.N.K", the local original fashion design brand, 達星國際項目有限公司 and 墨泉時尚文化有限公司.He operates a number of stores and company, engaged in a variety of industries, including: beauty, apparel, catering, original brand, rare luxury goods and project investment planning.

 Nevertheless, he also actively participates in the fashion industry. He is the first one in Macau that has been invited to attend several international fashion weeks, and also has been served as a guest stylist and regional media fashion leader for major brands.

In 2017, he was appointed as the Vice President of the Macao Fashion Culture Association. In order to promote Macao fashion culture, he actively participates in all kinds of social charity activities, to let the society increase their sense towards fashion, which has caused good influences to Macao fashion industry and led the communication between the global fashion culture to a different level.

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